Open Doors and Build Pipelines with AI
Map target markets and define your Ideal Customer Profile with AI, so prospecting starts from a verified picture of where to play instead of a blank page.
Build a comprehensive prospect intelligence dossier in a fraction of the usual time, verified against the TRUST framework so you walk into meetings genuinely prepared.
Qualify and prioritise opportunities with the OPEN framework before they consume your calendar, turning a full pipeline into a well-qualified one.
Design AI-assisted, multi-touch outreach sequences tailored to each prospect's context, where every touch earns the next.
Produce sharper, client-led proposals and structured partnership approaches across the full BD cycle.
Run a sustainable AI-powered BD workflow that compounds — market scanning, pipeline management, and an iterative planning cycle you can keep.
Module by module, in the order they are assigned.
AI in business development matters when it lowers the cost of research, synthesis, pattern-finding, and market evidence without taking over trust or commercial judgement. By the end, you can sort tasks with the AI Opportunity Matrix, build and verify a Market Landscape Brief, and refine ICP decisions from deal data.
Prospect Intelligence shows how AI-assisted research turns public signals into a verified Prospect Dossier, so first meetings start from the prospect’s situation rather than a product story. You build Company Profile, Strategic Pressure Points, Stakeholder Map, and Competitive Context, then apply TRUST before using it.
Pipeline qualification matters because busy CRM lists can hide weak, stale, and comfortable opportunities that drain BD effort and weaken forecasts. Learners can apply OPEN with AI support, write Pass, Marginal, or Fail verdicts, and keep active pursuit reserved for opportunities they can defend.
Outreach strategy turns qualification into contact decisions: who to approach, which channel fits, what sequence stage applies, and what makes timing credible. By the end, you use AI to convert Prospect Dossiers into hooks, meeting prep, structured notes, follow-up actions, and warm-opportunity rhythms.
Proposals and partnerships turn discovery into commercial commitment, so BD teams need documents that prove understanding and partner conversations that test mutual value. You apply the BD Proposal Narrative Framework, TRUST checks, evidence matching and Partner Fit Assessment with human judgement.
BD planning turns revenue ambition into activity, pipeline evidence, review discipline, and safe AI use, so BD work stays evidence-led when priorities compete. You can model activity backwards from revenue, tier a territory, review the quarter, run retrospectives, apply the AI Safety Checklist, and build a starter workflow.
The course closes with a timed final exam with a pass mark and a limited number of attempts. A pass issues a PDF certificate with its own serial, in the name of the Straits Institute for Applied AI. Cohort progress, at-risk learners and a CSV export are in the admin console throughout.
No. The course assumes you are already a competent business development professional who may only have used AI casually. It teaches the AI layer on top of BD work you already do well — no coding and no existing AI workflow required.
No. The course is explicit that AI handles the research, qualification, and preparation work that surrounds relationships. You keep the judgement, timing, and trust that actually win deals — the commercial call stays yours.
The course is tool-agnostic. The prompts and workflows are written to run in any capable general-purpose AI assistant, so you can use whatever your organisation already has.
Module 6 teaches the AI Safety Checklist as a deliberate gate for deciding what goes into an AI tool and what never should, including client-confidential and personal information.
Six 60-minute modules — about six hours total — self-paced with video and slides. Each module follows a watch, then try it yourself, then practice rhythm, and leaves you with something usable in your own pipeline that week.
It is recommended, not required. This course applies foundational frameworks introduced there — PRISM, TRUST, the AI Opportunity Matrix, and the AI Safety Checklist — and reintroduces what you need as it goes.
Retain and Grow Your Clients with AI Insight
Frame Better Problems, Make Better Decisions
Cut Through Complexity with AI-Assisted Thinking
Sharper Questions, Better Answers, Stronger Closes
Hire, Develop and Lead Your Team with AI
Course libraries are assigned per user, team or department, and the reporting comes back to whoever has to answer for the programme. Tell us who needs it and we will show you the console.
